Paul Zak, Director of Claremont Graduate University’s Center for Neuroeconomic Studies, has been awarded a $1.5 million grant to study what happens in the brain when people experience feelings of generosity and compassion. The purpose of the research is to explain the mechanisms of the brain at work during normal economic behavior. Zak will be testing the hypothesis that the actual engine driving the free-market economy is good behavior and trust rather than self-interest alone.
He will be building on earlier work in which he determined that an accurate barometer of the economic health of a nation is the level of trust in the country between people, especially strangers. Countries with higher levels of trust do better economically than countries with low levels.
Link: $1.5M for neuroeconomics